Evalutation 7 - Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Camera

Camera shots:  For our Preliminary task we didn't use very many different camera shots, the only one that we used was a long shot and that was when Niall walked into the class room and walks up to me. After we did our Preliminary task I learnt how to use lots of different camera shots, so this is why we used a lot more in our film opening, for example we used a close up of Faye when she was walking into school to face everyone the next day, we used a close up to show the audience the emotion on Faye's face so they are able to see how she feels and then they are able to relate to her. We also used shots such as long shots and lots of mid-shots.

Camera angles: We used lots of high angle shots to try to show the hierarchy of the characters, an example of this was when the Triple L's were walking up the stairs in order (Lucy first as she is the main mean girl, then Lizzie then Lana). We decided to do this as we wanted the audience to be able to see this and then it would make the opening more clear.

Camera movements: We didn't use movement in our Preliminary task but we used it a couple of times in our opening, we used tracking in the scene when everyone is walking  up to the house this is to make the audience feel as though they are involved.

Framing

For our Preliminary task we didn't really think about framing as the setting we were in wasn't the setting it should have been so we had to improvise. Whereas for our opening we concentrated a lot on the framing of the settings, we also used them in our film opening because we felt more confident using them than we did when filming the Preliminary task. This was used in our party scene, we used a long shot to be able to fit in all of the props of the alcohol bottles as they were at the side of the frame so a long shot was needed to fit everything in. We also used a long shot when Faye walks into school, this was so we could fit in the school  sign in the background. We did this to show the audience the setting of the school.

Use of titles

For our Preliminary task we didn't use any titles, so for our opening we had to learn how to do this. The main title for our opening was 'OMG' this font was 'Goudy Stout', it is a serif font as we wanted it to be clear and easy for the audience to read. The title appeared in unison with the three Triple L's saying each letter, they appear at the bottom of the screen one by one in a very large font so its what the audience are concentrating on. The reason we positioned the title here was because then the audience can see the characters facial expressions as well as the title. The fact that each letter appears individually by the use of a transition it makes it more dramatic as they appear fast.

Mise-en-scene

Lighting:  The lighting we used in our Preliminary task was the same throughout the whole film. For our opening there was a change in lighting during the party scene to show that there was a party. During the party scene we also used slight strobe lighting from apps on our phones to make it look like more of a party scene.

Props:  In our Preliminary task we didn't use any props, but for our opening we made sure to include lots as it would help to show the audience the type of film opening we were making. We used several props including, alcohol bottles, a phone and a selfie stick. All of these things allowed us to show the genre of film we were trying to portray, for example a mobile phone as teenagers are known to be on their phones all of the time, also alcohol bottles were used to show how rebellious teenagers are as they are shown to underage drink. As well as this a selfie stick was used because its very popular with teenagers and it is a trend, and teenagers are known to follow trends.

Setting: For our Preliminary task we only used two settings, a classroom and a hall way. This is why we knew we would have to use more settings because we knew it would make the opening better. We used several different settings, we used Abbie's kitchen for the party scene, Abbie's bedroom for the scene where Faye gets caught in bed, my bedroom for when Faye wakes up for the morning of school and a school for the school scene.

Costume: In our Preliminary task we only wore one costume as it was just in one setting and was only filmed to show that it was one day. Whereas for our opening the characters wore two different outfits, this is because the outfit that they wore for the party scene was a lot more dressy than the one they would wear to school. For example to the party Charlie was wearing a shirt and the girls were wearing dresses/skirts but for the school scene everyone was wearing jeans and a top as they were at school so it had to be more casual.

Editing

For our preliminary task we only used editing to put the match on action and shot reverse shot together, so it was very basic editing. But for our teen angst film opening we used a lot more editing skills such as adding lots of titles that appear on the screen. Also we added a voice over from the main character because it is done in other teen angst films such as Easy A when she is first walking into school. We also added slow motion to make part of the opening more dramatic and to make sure the audience knew that was the main part of the opening. One of the main edits we did was add in a rewind in the beginning of the opening, this shows what the whole opening is about. Edits we did in the opening are a lot more advanced than the ones that we did for the preliminary task.

Final Opening - OMG teen angst

https://youtu.be/NBtGl29UmBs

Evaluation 6 - What have you learnt about technologies from the process of constructing this product?

The most common use of media technology that we used was computers, all of the clips and audio we used was all stored on here. This is also how we put together and edited our film.
We used Premier Pro to edit all of our footage and put it all together with the use of transitions, titles/text and added our non-diegetic music. We used premier pro because its a easy to use computer programme and allowed us to do make any changed we needed to, this included slowing and speeding up our footage, also rewinding and creating split screens which made our opening the best it possibly could be. As I was more confident with using these types of computer software I was the one that was in control of the mouse but the whole group was involved in the choices we made.

The computers we used had lot of different software's that we were able to use to create things such as the production company logo. We tried lots of different computer programmes to try to create the company logo to see which one would work to create the exact one we wanted and the one we ended up using was Photoshop. The reason for this was because we wanted to add a crown on top of the 'Q' in 'Queendom' and when we tried this on word and power point but it wouldn't work out the way we wanted.

The cameras we used helped us out a lot as it helped us import the footage from the camera straight to the computer. Everything that we recorded was kept on the camera this meant we could just store all of our footage on the camera until we were happy with it then could quickly and easily be uploaded on the computer to edit straight away, this really helped to speed up the process.

I used PowerPoint and word a lot through out the process to put together the information for my research and initial ideas. I used power point because it was an easy way to turn any document into a JPEG so I could easily upload it to my blogger. I used word to create the script so we could just copy and pasted it onto blogger. By doing all of this on t he computer it meant that all work that was done was all kept together and didn't mean that it would be easy to lose any loose bits of paper that were important.

Evaluation 5 - How did you attract/address your audience?

https://youtu.be/_XbhB0G2AZo

Evaluation 4 - Who would be the audience for your media product?

Demographics

Age: The age of our target audience is for teenagers, but more specifically ages 13-19.
Gender: Both females and males are able to watch it but our opening is more aimed at females because they will be able to relate to it more as there aren't many male characters in it.
Class: Mostly will be aimed at working/middle class people as the settings and lifestyle of our opening and the characters in it is more similar to that class. This will make it more relatable overall.
Race: Our opening is more aimed at white British because this is the only race in the opening.

 So overall, our film is aimed at teenagers aged from 13-19 that are mostly white British females that are working/middle class because we feel as though they would be the people who would relate to our opening the best as most of our characters are the same.

Psychographics

Interests: Teenagers usually spend their free time going to parties and spending time with their friends, as they are very sociable similar to the party in our opening they like being around good friends. So this way, the teenagers that watch our opening will be able to relate because they will be doing the same in their everyday lives.
Teenagers also have a lot of interest in music and the music we have in our opening is very similar to music teenagers listen to, so by having that in our opening it will make them want to carry on watching.
Beliefs: Our opening is very relatable as lots of teenagers knows how it feels to fall out with friends and make mistakes that they massively regret. This allows them to be able to put themselves in the characters shoes and know what's going on in each of their heads.

Evaluation 3 - What kind of media institution might distribute your media product and why?

https://youtu.be/m50bJYEEbms

Evaluation 2 - How does your media product represent particular social groups?

Mean girls

These are the 'mean girls' from our film opening and can be compared to 'The plastics' from mean girls and they are both stereotypical but also challenge the stereotype. The postures of both of the groups of girls are very similar, they show that they think they are more superior to everyone else. The looks on their faces show that they are moody and 'mean', also both of their outfits are very fashionable and also have long, well looked after hair and you can tell that they take care of their appearance. The lighting in both photos is very bright and there is a light directly on them. They also challenge the stereotype for mean girls because all of the mean girls in our opening have ginger hair, and the main mean girl also has ginger hair, usually they have blonde hair as people associate blondes with being ditzy, pretty and just overall usually the mean girl. In our opening our main mean girl is ginger which are usually shown to be the nerd/unpopular girl like in mean girls and easy a for example, so by challenging this stereotype it makes the overall film more interesting.

Protagonist



This is the protagonist of out opening, we have kept it very stereotypical for our film in the way of the main character is liked by everyone and is seen as very innocent. Although, our character is seen as very innocent until the film goes on. The pose of both of them are very similar and also they are both smiling with shows their innocence, also their outfits are similar, they are both wearing leather jackets, tight jeans and low cut tops which is seen as very fashionable. The lighting used in both photos is bright which connotes a happy environment. One thing that challenges the usual stereotype is that the character that is playing the outcast is not usually blonde because they are normally seen as the mean girl, Jo from Mean Girls 2 is one of the only other films I have seen that uses a blonde for the protagonist.

'Heartthrob'

The heartthrob of our film opening is very stereotypical and is very similar to the heartthrob Aaron Samuels from mean girls. They both have dark hair, although Aarons is longer and covering his face more and Johnny's is out of his face and gelled up. The settings for both of the photos are very similar as well, because they are both taken in a school, also the lighting in both are quite bright but with shadows in the corner. They are both smirking in their photos and looking directly to the camera, this shows that they are both confident and slightly arrogant. They are also very similar in their films as both of their ex's are the main mean girl and then the more unpopular girl gets involved. Also their outfits are quite different, Aaron is wearing a shirt whereas Johnny is wearing more of a causal outfit although both still fashionable.


Generic gay character

The gay character that we have in our film opening is a very stereotypical character because he is very similar to Damian from Mean girls. This is because they both have a lot of girl friends and their best friends are girls, but also from first glance you wouldn't just assume they're gay as they wear the same sort of thing, tight jeans and a boyish top therefore you can tell they care about their appearance as they are still very fashionable and they care about what people are thinking of them. They are both very catty and love knowing the gossip and being involved, as well as this they both like being the centre of attention and when they start talking you can tell they have quite a few feminine qualities. The type of setting they're in shows that they are very happy, outgoing characters because they're standing/sitting in a bright environment with a light background behind them, they also both have dark hair.